Tourism Boom Driven By Sector
The Maldives has welcomed over 1 million tourists faster than ever in 2025 — a milestone reached by mid-June, far ahead of previous years. But while officials may take credit, the real drivers of this success are the tireless efforts of travel agencies, resort operators, guesthouse owners, and tourism service providers across the islands.
According to Maldives Immigration, the country recorded 1,006,245 tourist arrivals as of June 10. This figure outpaces last year’s numbers by over 60,000 visitors, marking a new benchmark for early-year performance. Yet, industry insiders say this growth stems from aggressive overseas marketing by private sector players, not state-led campaigns.
“Travel agents across Asia and Europe are doing the heavy lifting,” said a resort sales manager. “We are on the ground, running promotional events, and building networks.” Small guesthouses, particularly in local islands, have also expanded digital reach via platforms like Booking.com and Airbnb, drawing independent travelers.
Resorts and travel companies have launched exclusive packages, chartered flights, and local experiences that appeal to a wider market — even amid global inflation. It’s this proactive approach by the private tourism sector that is keeping Maldives competitive and vibrant, not just policy speeches or slogans.
